A follow-up report to our talk where we discussed the key things brands need to do for a successful product launch and traps to be avoided.
In this report, we cross-referenced the response to a survey we ran where we asked marketers the most important things to them heading into a product launch and bench-marked this against research into this area. In our search for answers, we uncovered some interesting themes around new product launches, involving insights, readiness, and fame.
