Event
In this industry event, we heard from leading marketers and industry experts from Reckitt Benckiser, Benefit Cosmetics, Impero and The Advertising Association.
They covered insider knowledge as well as the winning recipe for how brands can generate genuine engagement. Impero shared key insights from industry reports from The Advertising Association and our very own report, ‘Rebranding Advertising’.
In the last few years, we’ve seen trust in advertising drop to an all-time low. Consumers are constantly being bombarded with ads that are intrusive, not relevant, and that completely interrupt their online experience.
Consumers are now demanding more transparency from brands’ marketing activities and we’ll need to take a step back to start rebuilding consumer trust and reverse this trend.
We’ll be exploring how brands can achieve meaningful cut-through, engage consumers and consistently drive brand growth.
Join us at our latest industry event as we hear from leading marketers and industry experts from RB, Benefit Cosmetics, Impero and The Advertising Association.
They’ll be covering insider knowledge as well as the winning recipe for how brands can generate genuine engagement. We’ll be sharing key insights from industry reports from The Advertising Association and our very own report ‘Rebranding Advertising’.
